Caux Collective Recommends: Heydays (The Streethearts Project)
There are many fantastic blogs here on Tumblr, which specialise in typography and branding, but I would have to say my personal favourite of them all is Type That I Like and it was thanks to this very blog that I was made aware of this, my all-time favourite branding project, from the fantastic Oslo-based design studio, Heydays.
In this project, Heydays undertook the job of designing a brand new, hand-drawn logo, as well as creating a simple and recognisable brand for fellow Norwegian compatriots, The Streethearts, who Heydays describe on their website as, “a street fashion blog with worldwide focus, run by two talented photographers, Andreas Schjønhaug and Eirik Slyngstad.”
When speaking of their approach Heydays explained, “We created a logotype, business cards, notepads and their web layout. The bold hand drawn logotype is inspired by street aesthetics, which creates a contrast to the clear and fashion inspired typographic layer beneath.”
If you would like to see more from the blogs or companies mentioned, see the appropriate links above, where you will find the websites for each of them.
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